Our Purpose

We live in a media-driven culture, and it’s time the Christian community mobilized a more intentional and professional media strategy to share our story with the world. The Influence Lab has been created to make that strategy happen. Our goal is to transform the cultural conversation through multiple media platforms and once again move Christian thinking from the outside into the heart of the culture.


The Challenge

Today, our task is to train and empower local church and ministry leaders around the world for evangelism in the digital age.

Jesus spent his life where the people were – in the marketplace, the temple square, and social gatherings like weddings. Today, hundreds of millions of people are engaging in media; from social media like Facebook and Twitter, to video games, broadcast radio and TV, and movies. The media determines today’s cultural conversations, and if Christianity is to regain it’s place in the public square, media has to be a significant part of that strategy.


Influence Lab focuses on three key areas




Engaging Secular Media with Relevant Christian Personalities and Perspectives

The Influence Lab creates and manages opportunities for positive publicity for Christian issues and causes. We connect guests who have appropriate expertise to news and media programs, as well as manage press relations with secular media.  In addition, we initiate research and produce resources to help the Church engage media more effectively. 



Creating Professional Pathways for Building Christian Influence in Hollywood.

The second focus of The Influence Lab is building a long-term pathway for qualified Christians into the entertainment industry.  For example, we believe it’s not about making “Christian” movies, it’s about Christians making great movies.  We are challenging high level Christians already in the industry to think critically about integrating their faith into their work.  Plus, we’re assisting Christian ministry organizations already making a difference in the industry.  A special focus of The Influence Lab is to motivate and train professional women to excel in the media and entertainment industries.



Developing Strategies for Training the Global Church in Media, Technology, and Communication

Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals.

Our partners include:  Christian Media Australia, The South African Christian Media Association, Comunicadores Hispanic Media Conference, COICOM (South and Central America), Christian Media of Russia, The Young Creative Leaders Conference (India), European Christian Media, National Religious Broadcasters (USA), and smaller organizations in countries like Indonesia, Madrid, Thailand, Eastern Europe, the United Kingdom.  Broadcast partners include the SAT-7 satellite network (Middle East), Indovision (Indonesia), God-TV (Europe), Australian Christian Channel, Theovision (West Africa), and many local radio and TV stations, and Internet ministries.




1.  Our primary objective is that through media – the most influential tool in the world – we can change the perception of Christians and the Christian faith. The goal is for that shift in perception to cause media personalities and platforms that influence millions of people to re-think Christian values, and engage meaningfully with those values.

2.  Our second goal is to energize global evangelism in the same way as the great Victorian era missionary movement of the 19th century. At that time, revolutionary advances in transportation, medicine, and communications allowed an explosion of mission outreaches to the most distant corners of the globe.  Today, in a similar way, the digital revolution is transforming our ability to reach the world with a message of hope.


Some of Our Ministry Partners

YouVersion Bible App

The National Religious Broadcasters

Jesus Film Project

One Hope

Christian Media Australia

Visual Story Network

Board of Directors

Phil Cooke, Ph.D.

Phil Cooke, Ph.D.

Cooke Pictures
A media production and consulting company
Kathleen Cooke

Kathleen Cooke

Cooke Pictures
A media production and consulting company
Jonathan Bock

Jonathan Bock

Grace Hill Media
A motion picture marketing and publicity firm
Craig Detweiler

Craig Detweiler

Pepperdine University
Center for Entertainment, Media, and Culture
Dawn Nicole Baldwin

Dawn Nicole Baldwin


A branding strategy and online development company


Influence Lab Founders

Phil Cooke, Ph.D. An internationally known writer and speaker, Phil Cooke has produced media programming in nearly 50 countries around the world. During that time – through his company Cooke Pictures in Burbank, California – he’s helped some of the largest nonprofit organizations and leaders in the world use the media to tell their story in a changing, disrupted culture.

According to former CNN journalist Paula Zahn, Phil is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal.

His book “One Big Thing: Discovering What You Were Born to Do” helps you find the great purpose and calling for your life – and was named by the Washington Post as one of the Top Five Business Books for 2012. His new book is “Unique: Telling Your Story in the Age of Brands and Social Media.”

He’s lectured at universities such as Yale, University of California at Berkeley, UCLA, numerous Christian universities, and is an adjunct professor at the King’s University in Los Angeles. In addition to writing his blog at philcooke.com, he also blogs for The Huffington Post, and is a contributor to Fast Company, Forbes.com, and FoxNews.com.


Influence Lab Founders


An actress, businesswoman, writer and speaker, Kathleen is a founding partner (with husband, Phil Cooke) and VP at Cooke Pictures in Burbank CA. Kathleen is responsible for casting and providing creative consulting for projects and productions which include some of the leading nonprofits and ministries in the country.


She is an adjunct university professor focusing on developing a media and entertainment industry internship program for various universities. She is on the advisory board for the Hollywood Prayer Network and Hollywood Connect and is the former director for the West Coast/Hollywood chapter of Christian Women In Media Association. She is an international speaker focusing on faith, media and culture.


We'd love to hear from you

 818-303-2424 / [email protected]

The Influence Lab is a nonprofit organization established by Phil and Kathleen Cooke, founders and owners of Cooke Pictures – a Burbank, California based media production and consulting company established in 1991. It received nonprofit approval and authorization from the state of Texas dated May 13, 2013 as a 501(c)(3). (Documents available upon request.) It is registered for charitable and educational purposes.