Today, our task is to train and empower local church and ministry leaders around the world for evangelism in the digital age.
Jesus spent his life where the people were – in the marketplace, the temple square, and social gatherings like weddings. Today, hundreds of millions of people are engaging in media; from social media like Facebook and Twitter, to video games, broadcast radio and TV, and movies. The media determines today’s cultural conversations, and if Christianity is to regain it’s place in the public square, media has to be a significant part of that strategy.
Influence Lab focuses on three key areas
Engaging Secular Media with Relevant Christian Personalities and Perspectives
The Influence Lab creates and manages opportunities for positive publicity for Christian issues and causes. We connect guests who have appropriate expertise to news and media programs, as well as manage press relations with secular media. In addition, we initiate research and produce resources to help the Church engage media more effectively.
Creating Professional Pathways for Building Christian Influence in Hollywood.
The second focus of The Influence Lab is building a long-term pathway for qualified Christians into the entertainment industry. For example, we believe it’s not about making “Christian” movies, it’s about Christians making great movies. We are challenging high level Christians already in the industry to think critically about integrating their faith into their work. Plus, we’re assisting Christian ministry organizations already making a difference in the industry. A special focus of The Influence Lab is to motivate and train professional women to excel in the media and entertainment industries.
Developing Strategies for Training the Global Church in Media, Technology, and Communication
Through partnerships with the largest Christian media organizations around the world, as well as international broadcast media platforms, we have created a global network for training the next generation of Christian media professionals.
Our partners include: Christian Media Australia, The South African Christian Media Association, Comunicadores Hispanic Media Conference, COICOM (South and Central America), Christian Media of Russia, The Young Creative Leaders Conference (India), European Christian Media, National Religious Broadcasters (USA), and smaller organizations in countries like Indonesia, Madrid, Thailand, Eastern Europe, the United Kingdom. Broadcast partners include the SAT-7 satellite network (Middle East), Indovision (Indonesia), God-TV (Europe), Australian Christian Channel, Theovision (West Africa), and many local radio and TV stations, and Internet ministries.
ENERGIZE GLOBAL EVANGELISM
1. Our primary objective is that through media – the most influential tool in the world – we can change the perception of Christians and the Christian faith. The goal is for that shift in perception to cause media personalities and platforms that influence millions of people to re-think Christian values, and engage meaningfully with those values.
2. Our second goal is to energize global evangelism in the same way as the great Victorian era missionary movement of the 19th century. At that time, revolutionary advances in transportation, medicine, and communications allowed an explosion of mission outreaches to the most distant corners of the globe. Today, in a similar way, the digital revolution is transforming our ability to reach the world with a message of hope.
Some of Our Ministry Partners
Board of Directors
Phil Cooke, Ph.D.
Dawn Nicole Baldwin
Influence Lab Founders
Phil Cooke, Ph.D. An internationally known writer and speaker, Phil Cooke has produced media programming in nearly 50 countries around the world. During that time – through his company Cooke Pictures in Burbank, California – he’s helped some of the largest nonprofit organizations and leaders in the world use the media to tell their story in a changing, disrupted culture.
According to former CNN journalist Paula Zahn, Phil is rare – a working producer in Hollywood with a Ph.D. in Theology. He’s appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal.
His book “One Big Thing: Discovering What You Were Born to Do” helps you find the great purpose and calling for your life – and was named by the Washington Post as one of the Top Five Business Books for 2012. His new book is “Unique: Telling Your Story in the Age of Brands and Social Media.”
He’s lectured at universities such as Yale, University of California at Berkeley, UCLA, numerous Christian universities, and is an adjunct professor at the King’s University in Los Angeles. In addition to writing his blog at philcooke.com, he also blogs for The Huffington Post, and is a contributor to Fast Company, Forbes.com, and FoxNews.com.
Influence Lab Founders
An actress, businesswoman, writer and speaker, Kathleen is a founding partner (with husband, Phil Cooke) and VP at Cooke Pictures in Burbank CA. Kathleen is responsible for casting and providing creative consulting for projects and productions which include some of the leading nonprofits and ministries in the country.
She is an adjunct university professor focusing on developing a media and entertainment industry internship program for various universities. She is on the advisory board for the Hollywood Prayer Network and Hollywood Connect and is the former director for the West Coast/Hollywood chapter of Christian Women In Media Association. She is an international speaker focusing on faith, media and culture.
We'd love to hear from you
818-303-2424 / [email protected]
You Can Make A Difference!
To change the world, change the media
Send checks to:
The Influence Lab
2316 W. Victory Blvd., Burbank, CA 91506
For your support of The Influence Lab, you’ll receive a FREE copy of the new book “Starting from Scratch!” Phil Cooke edited this remarkable book to reveal the secrets of launching your own nonprofit idea. Written by experts in critical areas like fundraising, marketing, social media, publishing, donor development, leadership, media, and more, this is an incredible manual featuring the information you need to start and lead a nonprofit. And it’s not available anywhere else!
For your gift of $25 or more to The Influence Lab, you can download an exclusive .pdf of this book right away. It’s our way of saying “Thank You” for helping us support the cause of impacting media with a message of hope!
To change the world, change the media.